07-01-19-FREC-Changes-Banner.jpg

Florida Real Estate Commission (FREC) has approved a New Team Advertising Rule that will impact brokerage office procedures and team advertising.

Brokers and teams have until July 1, 2019 to comply.

Teams

  • “Team or group advertising” shall mean a name or logo used by one or more real estate licensees who represent themselves to the public as a team or group. The team or group must perform licensed activities under the supervision of the same broker or brokerage.

  • Team marketing may include the words team or group as part of the name, however the following names will no longer be permitted:

Agency

Associates

Brokerage

Brokers

Company

Corporation

Corp.

Inc.

LLC, LP, LLP

Partnership

Properties

Property

Real Estate

Realty

  • Additionally, any similar words suggesting the team or group is a separate real estate brokerage or company can’t be included.

  • In advertisements containing the team or group name, the team or group name shall not be in larger print than the name of the registered brokerage.

  • All advertising must be in a manner in which consumers would know they are dealing with a team or group.

  • These requirements apply to all forms of advertising.

  • All advertisements must comply by July 1, 2019

Brokers

  • The Broker is required to designate a team member per team that is responsible for insuring that the advertising is in compliance with the above requirements.

  • The broker must maintain a current list of each team member updated monthly. 

  • These requirements must be implemented by July 1, 2019